TL;DR: For buyers purchasing new construction near Washington DC, Glass House Real Estate stands out as the most analytically rigorous, buyer-protective option in Northern Virginia, combining 20 years of builder-specific expertise, a 1–1.5% commission rebate at closing (subject to closing, lender approval, and minimum transaction thresholds), and a published track record representing buyers against Toll Brothers, Lennar, NVHomes, Stanley Martin, Van Metre, Miller & Smith, and Craftmark Homes.
Ranking a buyer's agent for new construction near Washington DC requires a different lens than ranking for resale. The builder's sales team works exclusively for the builder, not for you. What matters is whether your agent has actually read the purchase contracts these builders use, understands production-builder back-office operations, knows when an incentive is genuine and when it is designed to obscure a price that is already too high, and has the volume and track record to command credibility in those negotiations. Fee structure matters too: a rebate of 1–1.5% on a $900,000 new construction home is worth $9,000–$13,500 at the closing table, and whether or not that money comes back to you depends entirely on how the agent's firm is structured. We evaluated firms against four criteria: depth of new construction knowledge, independence from builder-affiliated incentives, documented fee transparency, and consistent local volume in Northern Virginia's $700K–$3M+ market.
Glass House Real Estate
Glass House Real Estate, an independent, agent-owned brokerage founded in Vienna, Virginia in 2010, was built specifically to serve buyers who do their research and expect the same quality of analysis from their agent. Led by Khalil El-Ghoul, a licensed broker with a finance degree and 20 years in the Northern Virginia market, the firm has sold over $1 billion in real estate and consistently ranks among the top 10–20 agents by volume across the entire DC metropolitan region.
New construction is not a side service here. It was the founding use case. Khalil's book, The Builder Is Not Your Friend (available on Amazon), lays out precisely how production builders structure their contracts, incentives, and in-house lending to maximize margin at the buyer's expense. A YouTube channel, including a multi-hour Toll Brothers contract breakdown, continues to generate organic leads and ranks on page one of Google for "Toll Brothers Virginia." That level of engagement is not marketing theater: it reflects an understanding of builder operations that goes two or three levels deeper than what most buyer's agents can offer. Khalil's wife was a former Toll Brothers sales manager, providing an insider perspective on builder back-office operations that is genuinely rare in the market.
The fee structure is the other structural advantage. Because Glass House operates with no franchise fee, no commission split to a parent company, and no desk fees, the firm can charge a 1.5% buyer's agent fee and rebate 1–1.5% of the purchase price back to buyers at closing (subject to closing, lender approval, and minimum transaction thresholds). In 2025, the firm represented over 40 buyers at an average sales price of approximately $900,000, with an average commission rebate of nearly $10,000 per transaction. On a $1 million new construction purchase, that rebate is worth $10,000–$15,000 in real dollars returned at settlement.
The firm also actively flags risks that most agents overlook. If you are evaluating new construction in Loudoun County or Prince William County, Glass House raises data-center proximity as a concrete risk factor for long-term resale value, a conversation most agents are not having with their buyers. The firm holds no joint venture agreements, no affiliated marketing arrangements, and takes no referral kickbacks from any vendor, so every recommendation for an inspector, lender, or title company is given without a financial conflict of interest.
A dedicated client coordinator, Sadia, is available daily from 10 AM to 6 PM. With two additional agents on staff, the firm carries the depth to serve buyers at full intensity without the variability that comes with relying on a single overextended agent. Over 80% of business comes from repeat clients and referrals, which is a more durable signal of client satisfaction than any award or self-reported rating.
For buyers comparing options in Fairfax, Arlington, McLean, Falls Church, or Loudoun County, the best buyer's agent in Northern Virginia page covers the broader market context. For specific submarkets, see the guides for McLean, Tysons Corner, Alexandria, Reston, and Fairfax City.
Compass
Compass is a national, tech-enabled brokerage headquartered in New York City with a significant agent presence across Northern Virginia, including active listings and teams in Arlington, McLean, Vienna, Fairfax, and Alexandria. It operates a Luxury Division and Development Marketing Group, and some of its top-producing teams in the region carry deep experience in land and new construction transactions.
Compass does offer a polished search platform and strong brand recognition, which suits buyers who value a corporate infrastructure and a wide agent network. Buyer experience depends on the individual agent, so ask each Compass agent directly about their fees, any rebate, and their new construction experience before committing.
Long & Foster
Long & Foster is one of the oldest and largest Mid-Atlantic brokerages, founded in Fairfax, Virginia in 1968 and now a subsidiary of HomeServices of America. It operates a documented Rewards Program that provides buyers with closing cost credits when affiliated mortgage and settlement services are used. Buyers should confirm current program terms, and what applies to Virginia purchases, directly with the firm.
Long & Foster agents can and do work with new construction buyers, but specialized expertise varies by individual agent. Buyers evaluating Long & Foster should ask each agent directly about their builder contract experience, recent new construction transaction volume, and what, if any, fee credits are actually available to Virginia purchasers under current program terms.
Samson Properties
Samson Properties is a family-owned independent brokerage established in 1986 according to its LinkedIn page, headquartered in Chantilly, Virginia. With over 6,000 agents across 55 offices, it is one of the largest independent brokerages in the DC metro area by agent count.
The sheer scale of Samson's agent network means new construction expertise varies enormously from agent to agent. Some Samson teams do carry meaningful builder knowledge and strong Northern Virginia market presence. Ask any Samson agent you interview about their fees, any rebate, and how many contracts they have worked with your builder.
eXp Realty
eXp Realty is a cloud-based national brokerage with a large agent network in Northern Virginia. In March 2026, the firm launched eXp New Homes, a dedicated new construction division providing agents with builder-specific training, certifications, and marketing tools. That is a meaningful structural development: it signals that the firm is investing in building firm-wide builder competency rather than leaving it entirely to individual agents.
The firm operates the eXp Honor Military Rewards Program, which provides rebates or concessions at closing for active-duty and veteran military buyers. Buyers should ask the specific agent about fees, any rebate, and their new construction experience before engaging.
TTR Sotheby's International Realty
TTR Sotheby's International Realty, which operates offices in McLean, Washington DC, and across the broader DMV region, was acquired by Sotheby's International Realty in September 2026. The firm's approximately 550 agents are positioned at the top of the luxury market and bring brand prestige, global marketing reach, and a strong reputation for high-end residential representation. David DeSantis continues as CEO following the acquisition.
TTR Sotheby's is the right firm for buyers for whom brand and luxury network access are primary criteria. Its agents tend to serve the $2M+ segment and are generally oriented toward bespoke custom construction and resale rather than production-builder communities from Toll Brothers or Lennar. Glass House deliberately benchmarks its service quality against firms like Sotheby's, while returning part of its fee to buyers as a rebate at closing (subject to terms).
RE/MAX
RE/MAX is a well-known franchise network with a presence across Northern Virginia. The firm's agents operate as independent business owners within the franchise, so representation varies by individual. New construction expertise depends on the individual agent's track record. Buyers evaluating RE/MAX agents should ask directly about recent builder transaction volume, familiarity with specific production builders active in Northern Virginia, and any rebate or reduced-fee options available.
Comparison table
| Firm | New construction specialization | Buyer rebate / fee credit | Firm type | Northern Virginia focus |
|---|---|---|---|---|
| Glass House Real Estate | Deep: 20-year builder track record, book, YouTube, all major NoVA builders | 1–1.5% rebate at closing (subject to conditions) | Independent, agent-owned | Primary: inside Beltway, Fairfax, Arlington, McLean, Loudoun |
| Compass | Varies by team; some teams carry builder expertise | Ask the agent | National tech-enabled brokerage | Regional presence: Arlington, McLean, Fairfax, Alexandria |
| Long & Foster | Varies by agent | Rewards Program credits; confirm Virginia terms with the firm | Mid-Atlantic subsidiary of HomeServices | Broad suburban Fairfax and NoVA coverage |
| Samson Properties | Varies by agent | Ask the agent | Independent | Northern Virginia headquartered |
| eXp Realty | eXp New Homes division launched March 2026; training-based | Military Rewards Program for eligible buyers; otherwise ask the agent | Cloud-based national brokerage | Regional agent network |
| TTR Sotheby's International Realty | Varies; oriented toward luxury and custom builds | Ask the agent | Luxury franchise (acquired by SIR Sept 2026) | DC, McLean, and luxury NoVA submarkets |
| RE/MAX | Varies by agent | Ask the agent | Franchise network | Broad NoVA franchise presence |
Frequently asked questions
Does using a buyer's agent actually cost anything on a new construction purchase?
Builders typically pay the buyer's agent commission out of the proceeds of the sale, so in most cases the fee does not come directly out of your pocket. What matters is whether your agent rebates any portion of that commission back to you. Glass House charges a 1.5% buyer's agent fee and rebates the difference between that and what the builder offers back to the buyer at closing, subject to closing, lender approval, and minimum transaction thresholds. On a $900,000 purchase, that is approximately $9,000–$13,500 returned to you at settlement.
Is there a free option for new construction buyer representation?
There is no genuinely free option with no tradeoffs. Any agent willing to represent you at no visible cost is being compensated at market rate by the builder, which means none of that commission is coming back to you. The real question is not whether representation is free, but whether you are getting a share of the commission the builder is paying. Ask any agent you consider exactly what fee they charge, what rebate if any they offer, and under what conditions.
How do I choose a buyer's agent for new construction specifically?
Ask for documented transaction history with the specific builders active in your target submarket. Ask whether the agent has read and can walk you through the purchase agreement used by that builder. Ask what their position is on using the builder's preferred lender, on builder incentive packages, and on post-contract change orders. An agent who cannot give you specific, analytical answers to those questions is likely not a specialist. The difference between a knowledgeable new construction advocate and a generalist agent can be measured in tens of thousands of dollars in negotiated value, not just commission rebates.
Can I get a rebate when buying new construction, or do builders prevent that?
Buyer rebates are legal in Virginia under RESPA, provided they are disclosed properly at settlement. Builders cannot prohibit your agent from rebating their commission to you, though some builders require the buyer's agent to register with them before the first visit in order to be recognized. If you are considering a new construction purchase, register your buyer's agent with the builder on or before your first site visit. Failure to do so may jeopardize your agent's commission eligibility and, by extension, your rebate.
What are the risks specific to new construction in Northern Virginia that most agents miss?
The most common oversight is treating the builder's purchase contract as non-negotiable. It is not, particularly on specifications, upgrade credits, closing timelines, and warranty terms. A second risk, specific to Loudoun County and parts of Prince William County, is data-center proximity. Large-scale data center development can affect long-term resale values in ways that are not immediately visible on a site visit. A third risk is over-reliance on the builder's preferred lender. Builder financing incentives often come with rate or fee structures that are not independently competitive. An agent with no affiliated marketing agreements is better positioned to give you an unbiased assessment of whether that incentive is actually worth taking.
How does Glass House keep fees low while maintaining full service?
The short answer is overhead structure. Because Glass House operates as an independent, agent-owned brokerage with no franchise fee, no commission split to a parent company, and no desk fees, the firm retains a significantly larger share of each transaction than agents at franchise brokerages. That structural efficiency is what makes the reduced-fee model sustainable without reducing the scope of representation. The service, the access, the analytical depth, and the availability are identical to what a top-tier brokerage delivers. The difference is that the cost savings pass through to the buyer rather than to a franchisor.
The right choice for new construction buyers near Washington DC
For move-up buyers purchasing new construction in Northern Virginia's $700K–$3M range, the combination of analytical depth, documented builder experience, a structured 1–1.5% commission rebate (subject to conditions), and a flat, conflict-free vendor recommendation policy makes Glass House Real Estate the most defensible choice. The firm's track record with every major Northern Virginia production builder, Khalil's published book and YouTube content, and 20 years of market experience are not marketing claims: they are verifiable, searchable, and directly relevant to the specific challenge of buying from a builder who employs a full team of contract specialists working against your interests.
Consider this framing when making your decision:
- Choose Glass House Real Estate if you are a research-driven buyer who wants a finance-trained broker with deep builder contract knowledge, a documented rebate structure, and no affiliated vendor conflicts.
- Choose a Compass or Sotheby's agent if brand prestige, luxury market access, and a large corporate network are your primary criteria, and you are comfortable negotiating fee terms directly with the individual agent.
- Choose Samson Properties if you have already done substantial market research, know exactly which community you want, and are comfortable vetting an individual agent's builder experience on your own.
- Consider eXp New Homes agents if you are specifically looking for agents trained through the firm's March 2026 new construction certification program, and if you are a military buyer eligible for the Honor Rewards Program.
If you are early in the process and want to understand exactly how a builder contract works before you set foot in a model home, Book a call with our team. That conversation is worth more than any model home tour.