Like most parents think their children are perfect, many homeowners have unrealistic expectations when it comes to how quickly and for how much money their home will sell. If yours has been on the market but isn’t getting much traction, you might be asking yourself “why isn’t my home selling?” Glass House is here to answer that question with 6 solid reasons. Could one of these be the reason why your home isn’t selling?

1. Your Asking Price Isn’t Realistic

No matter how beautiful your home may be or how perfect the location is, in most markets, your house will have a tough time selling if it’s not priced realistically. It’s important to do a market comparison evaluation of other homes in the area. What do similar homes nearby sell for? If yours is listed for way more than very similar homes, reevaluate your asking price. Working with a great, experienced real estate broker can help you competitively price your home for a quick sell.

2. You're Staging It Wrong

Your home may have all the bells and whistles that should have buyers knocking down your door to get an offer in, but if you don’t stage it correctly, potential buyers may not be able to envision themselves living there. A well-staged home should be well-lit, clutter-free, and clean. Think about what it’s like to walk through a stylish, higher-end furniture store like West Elm — that level of organization, style, and design will give buyers the “I want to live here!” feeling.

3. Lack of Curb Appeal

A lack of curb appeal could stop some buyers from ever even setting foot in your home! While typically, the majority of decisions about whether or not buyers want to make an offer has to do with what’s on the inside of the home, an unruly landscaping situation is never a good look. You don’t need a perfectly pruned rose garden outside your door, but a mowed lawn, trimmed trees and bushes, and a front yard free of dead leaves can go a long way. If the trim of your home has old cracked paint, consider giving it a little refresher, too.

4. It Needs Work

One thing that might be stopping buyers from making offers is the amount of work that would be required of them before they can comfortably live there. If the house is on the older side, it doesn’t need to be in perfect condition like a new home would be — and buyers of older homes should understand what age does to a home — but nothing should be broken, under construction, or half-finished. This includes external things like balconies, porches, and decks. Wrap up any construction projects and make any basic home improvement projects before you start having buyers tour the property. Don’t scare them away at the thought of too much work!

5. No One Can Find It

A poor job at marketing your home will mean that potential buyers can’t even find it on the market! If no one knows that your wonderful home is for sale, no one will know to come look at it and make an offer. Every client who works with Glass House is paying for top notch, professional marketing for their home, ensuring maximum visibility across all channels. Marketing a home can be a tricky job, and we are here to help.

6. Your Photos Don't Pop

Part of getting your home on the market and attracting buyers to come by for an open house is awesome photos that make your home look like an ideal living space. If your photos are lackluster, your home, too, will come across as lackluster. Having real estate photos that pop will attract more buyers and help you get better offers in faster.

Conclusion

If you’re having trouble selling a home in the Northern Virginia/Washington DC area, or if you are simply getting ready to put your home on the market, contact us to learn how working with Glass House can save you 50% on the cost of working with a traditional real estate agent.



Khalil El-Ghoul

Discover our 2.25% Full Service Listings and Buyer Rebates. Khalil is dedicated to guiding home buyers and sellers with expert advice and objective information. For professional real estate assistance, text Khalil at 571-235-4821 or email khalil@glasshousere.com today.