6 Best Ways To Market Your Home To Sell

When selling your home you want an agent that will focus on your marketing, not their own. Spending budget on the best marketing and advertising tactics is critical to selling your home fast and for more money. Here’s how your home should be marketed to sell.

Best Ways To Market Your Home

1. Great photography

Home buyers are starting their search online so a great first impression is more important than ever. Your quality and even quantity of photos can be a make or break. Get the phone ringing with great photos of both the front, back, and interior of your home.

Exterior photo tips

• Focus on the home and crop out sidewalks and streets
• No vehicles in the driveway or clutter in the front of the home (children’s toys, landscaping tools etc.)
• Choose the right time of day to avoid shade and glares on the house/windows. 
• Clear any vegetation blocking the path or doors to the home.
• Remove any evidence of pets throughout the landscape.
• Emphasize space and length

Interior photo tips

• All lights should be on and drapes and blinds pulled open.
• Shoot unique details throughout the home such as wood floors, custom bookcases, dens, fireplace mantel.
• Decorate the home simply and use floral arrangements in kitchen and dining room.
• Avoid mirrors or glared windows.

2. Virtual Tours

Every home on the market should include a virtual tour on their listing page. Buyer’s love video and the ability to see a 360 view of the home. Written descriptions while the video scrolls or the ability to move around yourself while watching are unique features some companies include with virtual tours. 

3. Signage 

While some HOAs may prohibit signs, it’s great way to grab the attention of anyone passing by and alert them the home is for sale. Including a phone number on the sign can increase calls significantly. 

4. Print Advertising

While digital marketing is a big focus for many brokers, including Glass House Real Estate, print advertising still has a place when it comes to selling homes. The key is to hire an agent with experience in your local area. Understanding the neighborhood is critical to understanding what works best to sell homes in that area. 

5. Direct Mail 

Ask your agent about their direct mail program. Who do they target and why? Many agents focus on neighbors, other local agents and buyers in other areas that often relocate to your neighborhood. Don’t be afraid to ask how your agent obtains this information and what their strategy will be in sending out mail.

6. Open Houses

If your home is located in a high traffic area where buyer’s can easily locate and visit, an open house is a great idea for selling. Agents will place open house signs throughout the area directing buyers to the home as well as advertise online and to the neighbors. Some agents may send out flyers or print a newspaper announcement, depending on the listing and area. 

How Glass House Real Estate markets your listing

• We pay for professional staging and professional photography for each one of our listings.
• Your home will be featured on the most popular real estate websites: Zillow, Trulia, Realtor.com and more.
• You will only pay us HALF of what you would pay a "traditional" agent.
• We assist with minor home improvements.
• We provide regular reports about the performance of your listing. Your agent will be available at your convenience, and there is always an open line of communication between you and your agent.
• Our fee is 1.5% or $5,000, whichever is more. Half of what "Traditional Agents" Charge. 

Why pay 6% when selling your home when you can experience a 50% discount compared to traditional agencies? When you sell a home with Glass House Real Estate, you can rest assured that you're going to work with a top real estate rebate agents in the D.C. metro area.